http://www.sfgate.com/cgi-bin/blogs/parenting/detail?entry_id=82528&type=entertainment
These is always a big hype about the super bowl commercials. Many people only watch the game just to see entertaining advertisements, and decide which ones are the best. Companies spend a ton of money just so they can air their products during the big game so millions of people can hear about what they are trying to promote. Promoters spend 3 million dollars just for a 30 second add. the 3 best commercials were; Doritos "house sitting", Chrysler "imported from" Detroit. and Volkswagen "the force" the worst were Mini " cram it in the boot" Livingsocial.com "it changed my life", Groupon Timothy Hutton/ Tibet ad. In my opinion the Doritos " house sitting" ad was the best. because it had a lot of humor and people like funny things.
What is the company?
Chrysler
Who is the target audience:
People who can drive
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity
How were camera shots and editing used to enhance the message?
the were showing around Detroit
What is the slogan/message for the company?
Made in Detroit
Was the message effective? Why or why not?
yes because eminem was promoting it.
What is the company?
Volkswagen
Who is the target audience:
Parents
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
dramatic music
What is the slogan/message for the company?
the force
Was the message effective? Why or why not?
yes, because it was cute and people can relate.
What is the company?
Doritios
Who is the target audience:
People who eat Doritios
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
quick shots
What is the slogan/message for the company?
Doritios can fix anything
Was the message effective? Why or why not?
yes, because the guy is eating doritios and it makes me want to eat them.
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